Artist: ALEXANDRE DEMEURE DE BEAUMONT Size: 16 1/4 x 22 in./41.3 x 56 cm Condition: B/ Slight tears at folds. Printer: Imp. F. Haille, Toulouse Reference: Ref: Reims, 1452; PAI-XXXVIII, 179 (var) Key Words: Literary; Art Exhibition; Art Nouveau L'Affiche Belge. 1896. In May 1896, French art critic and artist, Alexandre de Beaumont organized the first exhibition of Belgian poster art, in Toulouse, France, sponsored by a local art and literature magazine, L’Effort. Not only would Beaumont be the event's organizational force, he would create the stunning promotional posters as well. This advertisement also anticipates his forthcoming two-volume book that celebrated Belgian lithography, titled “L’Affiche Belge,” which he published on his own. Volume one was comprised of critical essays and thirty-three artist biographies, while the 56-page second volume was dedicated exclusively to illustrations, specifically the Belgian Art Nouveau movement. De Beaumont classified the output of these artists into five regions: Brussels, Antwerp, Gent, Mons and Liège. Without question, this ambitious dual extolment of exhibition and publication was responsible for placing the Belgian poster in a well-deserved spotlight.
Artist: ALEXANDRE DEMEURE DE BEAUMONT Size: 16 1/4 x 22 in./41.3 x 56 cm Condition: B/ Slight tears at folds. Printer: Imp. F. Haille, Toulouse Reference: Ref: Reims, 1452; PAI-XXXVIII, 179 (var) Key Words: Literary; Art Exhibition; Art Nouveau L'Affiche Belge. 1896. In May 1896, French art critic and artist, Alexandre de Beaumont organized the first exhibition of Belgian poster art, in Toulouse, France, sponsored by a local art and literature magazine, L’Effort. Not only would Beaumont be the event's organizational force, he would create the stunning promotional posters as well. This advertisement also anticipates his forthcoming two-volume book that celebrated Belgian lithography, titled “L’Affiche Belge,” which he published on his own. Volume one was comprised of critical essays and thirty-three artist biographies, while the 56-page second volume was dedicated exclusively to illustrations, specifically the Belgian Art Nouveau movement. De Beaumont classified the output of these artists into five regions: Brussels, Antwerp, Gent, Mons and Liège. Without question, this ambitious dual extolment of exhibition and publication was responsible for placing the Belgian poster in a well-deserved spotlight.
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