Beschreibung:

Photographer unknown. Views of illuminated signs and shop windows in various German cities at night . Circa 1928. 12 vintage warm-toned, ferrotyped gelatin silver prints on ivory paper. Each circa 23,5 x 17,5 cm and 17,5 x 23,5 cm. Each with number in the negative in lower right corner; each with printed German text and some annotated on the verso. In 1928, together with various business organizations and the lighting industry (AEG, Siemens & Halske, Osram), the city of Berlin initiated a visionary propaganda campaign for electric light advertising and illumination of the city under the slogan Berlin im Licht (Berlin Alight). It was a sensation throughout Germany and a spectacular tribute to modern city life. Already in the early 1920s the designer Walter Dexel had developed the first gas light for advertising purposes. As of 1926 he worked in Frankfurt and designed light advertising to unify facades and create harmony between architecture and advertising, using larger designs on facades and on rooftops, as well as illuminated phone booths and columns. The photos offered here, which are from the same time period, follow in this tradition and show the beauty and modernity of illuminated advertising at the time. – Most with minimal oxidation mirroring in edge, a few stronger, corners slightly bumped, a few with small retouched spots, otherwise most in good to very good condition.