Plinio Codognato ( 1878- 1940) First edition lithographic poster. 1923. Cm 138x97. Stunning poster, here in the ante litteram version (the same version is preserved in Raccolta Salce Museum). The poster was actually designed thinking to a car competition; the Gran premio dEuropa that was held in Monzas circuit in 1923; a Fiat 805 actually won the Gran prix. This is undoubtly the highest poster work of Codognato who smashes the watcher with two superfast cars in first sight. Until today only two items of this poster have been sold at Auction; one of the same size as the offered here (sold June 1999, Bolaffi aste at Lit.80.000.000 plus premium) and another one of larger size (sold June 1999, Bolaffi aste at Lit. 220.000.000 plus premium); the two highest results for an Italian poster at Auction. QUALITY: B+. Minimal tears, some light stains throughout, neverthless fresh colours. Linen-backed. A tuttoggi solo altri due esemplari di questo manifesto sono passati sul mercato antiquario (aste Bolaffi giugno 1999) uno nel medesimo formato di quello qui presentato (venduto a Lit. 80.000.000 + diritti dasta), laltro di formato più grande (venduto a Lit. 220.000.000 + diritti dasta). Questi prezzi costituiscono a tuttoggi le aggiudicazioni più alte mai registrate per un manifesto pubblicitario italiano.
Plinio Codognato ( 1878- 1940) First edition lithographic poster. 1923. Cm 138x97. Stunning poster, here in the ante litteram version (the same version is preserved in Raccolta Salce Museum). The poster was actually designed thinking to a car competition; the Gran premio dEuropa that was held in Monzas circuit in 1923; a Fiat 805 actually won the Gran prix. This is undoubtly the highest poster work of Codognato who smashes the watcher with two superfast cars in first sight. Until today only two items of this poster have been sold at Auction; one of the same size as the offered here (sold June 1999, Bolaffi aste at Lit.80.000.000 plus premium) and another one of larger size (sold June 1999, Bolaffi aste at Lit. 220.000.000 plus premium); the two highest results for an Italian poster at Auction. QUALITY: B+. Minimal tears, some light stains throughout, neverthless fresh colours. Linen-backed. A tuttoggi solo altri due esemplari di questo manifesto sono passati sul mercato antiquario (aste Bolaffi giugno 1999) uno nel medesimo formato di quello qui presentato (venduto a Lit. 80.000.000 + diritti dasta), laltro di formato più grande (venduto a Lit. 220.000.000 + diritti dasta). Questi prezzi costituiscono a tuttoggi le aggiudicazioni più alte mai registrate per un manifesto pubblicitario italiano.
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