TOM PURVIS ( 1888-1959) EAST COAST BY L.N.E.R. Circa 1927. 39 1/4x50 1/8 inches. S. C. Allen & Company, Ltd., London. Condition A: vertical and horizontal folds. By the time Tom Purvis opened his own studio he had already studied painting with Edgar Degas and Walter Sickert and spent six years with the big advertising agency of Mather and Crowther. As the designer who best understood and utilized the cut-out style invented by the Beggarstaff Brothers, Purvis put it into practice in a manner that suited the advertising needs of his clients. He built the visual identity of the department store Austin Reed, lent his personal touch to the LNER railway campaigns and worked for both the London Underground and Shell. His LNER posters are the best examples of his minimal style in which images composed of broad swaths of flat color appear with no outlining against a stark white background. This image is one of his purest. It is both a model of simplicity and a masterpiece of balance. The cut-out technique helps to create one of the sharpest images he ever designed. Voyage p. 45.
TOM PURVIS ( 1888-1959) EAST COAST BY L.N.E.R. Circa 1927. 39 1/4x50 1/8 inches. S. C. Allen & Company, Ltd., London. Condition A: vertical and horizontal folds. By the time Tom Purvis opened his own studio he had already studied painting with Edgar Degas and Walter Sickert and spent six years with the big advertising agency of Mather and Crowther. As the designer who best understood and utilized the cut-out style invented by the Beggarstaff Brothers, Purvis put it into practice in a manner that suited the advertising needs of his clients. He built the visual identity of the department store Austin Reed, lent his personal touch to the LNER railway campaigns and worked for both the London Underground and Shell. His LNER posters are the best examples of his minimal style in which images composed of broad swaths of flat color appear with no outlining against a stark white background. This image is one of his purest. It is both a model of simplicity and a masterpiece of balance. The cut-out technique helps to create one of the sharpest images he ever designed. Voyage p. 45.
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