Untitled two parts signed and dated 'K.Gubbels.71', one signed 'K.Gubbels' (lower centre) and one signed by Gubbels 'Ad Gerritsen.71' (lower centre) oil and collage on canvas, four parts assembled, 50x39 cm Klaas Gubbels painted this four-part portrait of himself and three of his friends from Arnhem, Marten Hendriks, Ad Gerritsen, and Geurt van Dijk in 1971. Gubbels based some visual elements as well as the signatures on the work of his fellow artists. Museum director Pierre Janssen purchased it for his private collection at the St Nicholas Sales Exhibition in December 1971. […] You may think: Purchasing art is only for certain people. But I write to you: Not at all. I do not mean to claim that art is nothing special. I do mean to claim that art can bring you a special sense of enjoyment, even if you were only ever to possess a single piece of art. This is exactly why the artists at the museum sell their work in the most ordinary way possible. You view, you choose, you pay and then you take your purchase right home. […] (Pierre Janssen in the Arnhemse Koerier, 20 November 1969) Fifty years ago, director and Dutch TV personality Pierre Janssen organised the famous St Nicholas Sales Exhibitions at Museum Arnhem. For four years, cash-and-carry exhibitions took place in the period leading up to St Nicholas’ Eve on 5 December. These sales exhibitions were given titles such as “Look There, St Nicholas Is off to the Museum” and “Look There, St Nicholas Is Causing a Racket at the Museum”. Local artists sold their work for reasonable prices, no different than if they were selling stationary or household goods, attracting large numbers of visitors and giving the general public the opportunity to purchase art. The initiative also provided the artists with an extra source of income. Janssen: “Every artist from Arnhem is free to submit paintings, graphic or plastic art, or decorative art. There is no gatekeeper; the only condition is that each piece may cost no more than 200 Dutch guilders. Approximately 5,500 people paid the museum a visit during the St Nicholas Sales Exhibition each year, purchasing tens of thousands of guilders’ worth of art. Janssen’s approach was clearly revolutionary for a Dutch mid-size museum. Voor deze kunstenaar is volgrecht van toepassing.
Untitled two parts signed and dated 'K.Gubbels.71', one signed 'K.Gubbels' (lower centre) and one signed by Gubbels 'Ad Gerritsen.71' (lower centre) oil and collage on canvas, four parts assembled, 50x39 cm Klaas Gubbels painted this four-part portrait of himself and three of his friends from Arnhem, Marten Hendriks, Ad Gerritsen, and Geurt van Dijk in 1971. Gubbels based some visual elements as well as the signatures on the work of his fellow artists. Museum director Pierre Janssen purchased it for his private collection at the St Nicholas Sales Exhibition in December 1971. […] You may think: Purchasing art is only for certain people. But I write to you: Not at all. I do not mean to claim that art is nothing special. I do mean to claim that art can bring you a special sense of enjoyment, even if you were only ever to possess a single piece of art. This is exactly why the artists at the museum sell their work in the most ordinary way possible. You view, you choose, you pay and then you take your purchase right home. […] (Pierre Janssen in the Arnhemse Koerier, 20 November 1969) Fifty years ago, director and Dutch TV personality Pierre Janssen organised the famous St Nicholas Sales Exhibitions at Museum Arnhem. For four years, cash-and-carry exhibitions took place in the period leading up to St Nicholas’ Eve on 5 December. These sales exhibitions were given titles such as “Look There, St Nicholas Is off to the Museum” and “Look There, St Nicholas Is Causing a Racket at the Museum”. Local artists sold their work for reasonable prices, no different than if they were selling stationary or household goods, attracting large numbers of visitors and giving the general public the opportunity to purchase art. The initiative also provided the artists with an extra source of income. Janssen: “Every artist from Arnhem is free to submit paintings, graphic or plastic art, or decorative art. There is no gatekeeper; the only condition is that each piece may cost no more than 200 Dutch guilders. Approximately 5,500 people paid the museum a visit during the St Nicholas Sales Exhibition each year, purchasing tens of thousands of guilders’ worth of art. Janssen’s approach was clearly revolutionary for a Dutch mid-size museum. Voor deze kunstenaar is volgrecht van toepassing.
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